

Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts.

attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on Jin Paris, France. PARIS, FRANCE - JUNE 16: Chief Executive Officer of SpaceX and Tesla and owner of Twitter, Elon Musk. By focusing on community, Spill has created a place worth being, while Twitter has turned itself into a place worth fleeing. Understanding the significance of community and their cultural practices provides a competitive advantage to better serve the people. Having better features is subjective, but community is concrete when you understand what makes them tick. Spill provided an alternative, not because of a better product, per se, but better cultural understanding.
#Culture amp twitter free#
Twitter’s new perspective on free speech dog-whistled that hate was welcomed on the platform, bringing violence to the cultural engine that drove the platform’s relevance. Instead, it invested in facilitating community and celebrating its culture. Spill didn’t create a competitor app with better features. On these bases, Spill and Threads provide a formidable foe for Twitter and, simultaneously, ups the ante by focusing on the social aspect of social media-the people. Either way, the combination of Threads’ launch and Spill’s ascension poses bad news for Twitter and a lesson about competition for contemporary business leaders.Ĭompetitive threats are often assessed by feature comparisons and product adoption. Meta contends that no ex-Twitter engineers worked on developing Threads, despite Musk laying off 80% of the Twitter workforce shortly after the acquisition. Just days after its launch, Elon Musk publicly threatened potential legal action against Meta, accusing the company of hiring ex-Twitter employees and leveraging Twitter’s trade secrets to create a Twitter clone.

In 18 hours, Threads amassed over 30 million users, a feat that was not lost on the leadership at Twitter. (Photo Illustration by Justin Sullivan/Getty Images) Getty Images Instagram parent company Meta is set to release Threads on July 6, a potential rival to Twitter, the fledgling social media app run by Tesla CEO Elon Musk. cell phone on Jin San Anselmo, California. SAN ANSELMO, CALIFORNIA - JULY 05: In this photo illustration, the Threads logo is displayed on a. This enables instantaneous network effects that reduce the barrier of entry for most new social platforms and mitigate the value of years spent acquiring new followers that made leaving Twitter so hard for many users. This feature instantly removes the necessity of finding your people on the platform because on Threads, your people come with you.

Not only is it similar in its look and feel, but Threads also allows users to carryover their social connections from Instagram to Threads. Threads presents a unique but straightforward threat to Twitter. User-posts are presented in a reverse chronological order, as is typical fashion for most social networking platforms, and people are encouraged to contribute to the conversation. Threads is a text-based microblogging platform that enables mixed media posting but focuses on written expression. The second punch is Meta’s Threads, the closest contemporary to Twitter with regard to functionality and aesthetic. Since its debut in mid-June of this year, Spill has hit the top of the Apple App Store just days after the 4 th of July and has attracted celebrity users like Quest Love and John Legend-a testament to the app’s traction. This evidences the cultural proximity of the platform’s creators, which signals that Spill was built for the culture by members of the culture. In fact, the name Spill comes from the cultural phrase “spill the tea,” which means to tell the news, information, or gossip. Spill is a visual-based app that prioritizes the combination of text, memes, and gifs considering this the primary means by which Black Twitter had historically engaged with each other.
